I've just started exploring Pinterest, and I would imagine that images are the most important element on the "pinboards" that I view or create. Now I know otherwise.
In an article on socialfresh.com, "5 Ways Pinterest Success Comes From Great Writing," Lisa Pluth explains that words actually play a crucial role in gaining followers and getting re-pinned.
Keywords, descriptions, humor, and brief stories can make a huge difference in the effectiveness of your boards.
As a writer, of course I like this.