Content marketing "has just been crowned king," according to a survey referenced by Entrepreneur.com's Mikal Belicove. Researchers have found that 82 percent of business-to-business entrepreneurs now use content marketing as a strategy.
What is content marketing? "It's the creation and publication of original content -- including blog posts, case studies, white papers, videos and photos -- for the purpose of generating leads, enhancing a brand's visibility, and putting the company's subject matter expertise on display."
Also, the survey to which he refers shows that content marketing will become even more important in the future when marketing to other businesses or to the public.
http://www.entrepreneur.com/blog/220587
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